Your remodeling business depends on sales, and your sales come from your leads. How do you get more leads in the year 2019? By using data-driven, diligent, and strategic marketing techniques. Here are six innovative ways to get remodeling leads using each of these marketing methods.
1. Launch a PPC Campaign
Pay per clicks ads is the best way to increase traffic to your website. Most of that traffic can turn into paid leads. When choosing an agency to manage your PPC campaign, you should ensure that you will have complete ownership of your Google AdWords account if you need to cancel services. It’s important to choose a company that will provide you with this control and won’t do anything malicious.
There are several other factors you should consider when choosing a PPC agency. While most practices are best known, agencies will vary upon the attention to detail, diligence, and efficiency. Having up-to-date knowledge on this industry can become a powerful tool. You want to ensure that your PPC account is optimized for increasing traffic and leads.
2. Optimize Your Website
Not only should you optimize your PPC account, but you should also optmize your website. Using practices like keyword stuffing or writing irrelevant content will decrease your search enginge rankings. But that hasn’t stopped agencies and businesses from employing these strategies all of the time. Your SEO and user experience efforts shouldn’t be separate from your website optimization strategy.
There are several ways to optimize your website for SEO and user experience. The four most important ways to optimize your website for remodeling leads in 2019 involve:
Becoming an expert in the dock construction industry.
Taking high-quality, professional photos.
Including important details about each of your dock material and dock supplies.
Optimizing for increased conversions by having a contact form on your website.
3. Leverage Your Reviews
Your competitors are getting noticed and receiving home improvement leads through online reviews. Reviews have become a crucial factor for increasing leads. Most people would rather read what a customer has to say about a particular business, rather than what the business has to boast about themselves. Seventy-nine percent of customers rely on online reviews just like with personal recommendations.
You should feature a handful of positive reviews on your website. You should leverage your reviews to make them as visible as possible. One way to leverage reviews is with a schema markup, which displays your star rating underneath your URL in search engine results. If you don’t have a handful of positive reviews, then use a review collection platform that will increase the number of reviews as well as the visibility of those reviews.
4. Get Strategic With E-Mail Marketing
E-mail marketing can help increase leads to your remodeling business. It’s not reserved just for corporations in dock construction. E-mails have a 66% conversion rate compared to direct mail and social media. E-mail has become the most important way to stay in touch with former clients and to get repeat sales.
You should also pay attention to your e-mail marketing strategy. When you change your e-mail marketing strategy to highlight your completed projects, you should include anecdotes from your clients and include details of the dock material and dock supplies used. This type of e-mail will effectively increase engagement. You’ll notice that clicks to your website will double as a result.
5. Make Your Blog Smarter
This has become an important part of optmizing your website for SEO purposes. Unfortunately, this has been done incorrectly more than it should. Blogging has become a content marketing buzzword in the last decade. The goal of your website is to increase traffic and leads. Your blog should also fulfill this goal.
There are two methods of blogging that can increase traffic and leads. Choose keywords or key phrases for each of your blog posts. Don’t use search terms that have tons of competition and volume from the major websites. You should also track your stats and tweak your approach as you go along. Monitor your website with Google Analytics.
6. Stay Active on Houzz
Houzz is one of the best social media platforms for remodeling contractors. Its increase in popularity and photo presence have made it possible for remodelers to have an online presence and find dock accessories. It can be a powerful marketing tool to increase brand awareness and brand authority. It can also guide your clients through the sales process, especially when investing in projects using the right dock accessories.
While PPC ads give you the quickest turn-around time, there are several methods to use. The remaining methods will take the most time to cultivate and develop. But that doesn’t mean they’re less valuable than PPC ads. It increases their value because of their lasting power. You just have to the patience when it comes to building your marketing efforts.